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In the digital era, your website can be your strongest sales asset
70% of the sales process happens online today. With the click of a few buttons, buyers do their own research and compare companies and products.
It is your website's job to facilitate this so called buyers journey. By using your website to offer genuine help in people's questions, buyers will trust you, and ask for your help. Thereby providing your team with their personal information.
By offering valuable information for each phase of the buyers journey, you tap into this huge steam of pre-purchase researchers and grab their information before they finished their homework. Now you can take them on your private tour.
How many people can a sales-rep help per day? 50? 100? Whatever it is, there is a maximum. Why not automate the most common sales tasks. Use your website to answer questions buyers might have.
Why do so many people dress nicely for meetings? It is to leave behind a solid first impression.
Today 65% of B2B business' first impressions happen online. Whether it is your website, an ad or an app. Your first impression matters.
Don't let potential buyers question your quality. Use a simple yet engaging website to underscore your market position. We will help you to capitalize on the digital era.
The things you do are special. There are probably only a few companies in the world who do what you do. Therefore, buyers often have problems to understand what you do.
Let us help you to create marketable content in line with your target audience. Technical content, marketing material, drone videos, and more.
What is the difference between a good and a bad website? A bad website only converts 0.5% of its visitors into leads, while a good website converts 5%.
This means that if your website attracts 1000 visitors per year, a good website delivers you 40 qualified leads per year, while the bad delivers only 4. Let us build your digital sales machine. You'll love it!
Schedule a call to discover how we can help. From technical content drafting to media production and more. Let's talk.
Most websites look fine but do not generate a continuous stream of new leads. A sales-driven website proactively turns visitors into leads by triggering them to leave their contact details. This can only be achieved by true engagement – the right information to their problems, appealing images and infographics combined with actionable buttons. Smart methods to stimulate lead generation are landing pages, premium content, guides and downloadable white papers.
A sales-driven website starts with a main strategy in mind: it is built around the wants and needs of your main clients. Identify their problems, find their pains and present your solution wrapped in product or service. In other words, your website should very clearly explain how you will somehow improve the visitor’s business.
Businesses looking for technical products or services heavily rely on trustworthiness and reliability of their partners. The looks and feels of your website can significantly contribute to positive first impressions and trustworthiness.
There are several key aspects that need to be incorporated to increase your conversion. First of all, the content needs to grasp the interest of the readers. And every piece of content must have a Call To Action (CTA).
A CTA is a request for a specific action by the visitor. The main principle behind it: give something and get something in return. Examples of call to actions are the offer an eBook or guide in exchange for a business email address.
Have a question? Likely Google is your place to ask.
All the information you read, the videos you watch, all are content. It is a large part of your everyday life, keeping you informed, entertaining you, providing answers and guiding your decisions.
So creating good content as a business helps you attract, engage and delight new potential customers. It is also shown by research: content marketing brings in 3X as many leads as traditional marketing and costs around 60% less.
Most of the technology companies struggle to produce the right technical content. These struggles range from content that is too complicated and unclear for visitors to understand, to way too general.
The content should be focused on the prospect’s pain points, being highly relevant to initiate their buyer’s journey. It should tell a story to grow engagement. Different types of content that help to attract new clients are interesting case studies, guides on the latest advances, white papers and videos.
Writing good marketing content for technical products and services can be quite a struggle as it needs to be concise, relevant and interesting. The content should first and foremost explain why your product or service makes their life easier, more comfortable, or more successful. The content should be well-structured, easy to understand and simple in its vocabulary.
In-depth product specifications and service details should not be missing, but are only important for the visitors specifically looking for them.
Important pieces of content are showcases - what problems have you solved for your current clients and what are their main benefits?
Time is a scarce resource and could best be focused on your core business. Our team of engineers understand your products and have experience in helping other tech companies producing the right content. We can help with creating the technical content that also tells the story.
Selling to someone who bought from you in the past is easier than selling to someone for the first time. And happy clients in the B2B tech industries tend to stick with their partners for long times. Therefore, nurturing your existing customers is important.
Special customer portals with log-in possibilities to track their orders and status, email lists to update them with new products, can significantly boost engagement and sales.
The advances in digital technology lead to higher expectations of users. Nowadays, visitors already leave a website after 3 seconds of loading time. Issues such as responsive web design are also important as a lot of the search traffic occurs through mobile phones.
Furthermore, your trust-factor can be damaged significantly if certain aspects of your website are not functioning correctly or even broken.